Screenshots of the Roostr web app experience

We helped launch Roostr, an online marketplace connecting mobile game publishers with YouTube influencers.

The founders at Roostr believed in the power of a platform solve for the distinct needs of both advertisers and content creators. We applied our design process to define the needs of the target audiences and create a holistic web app experience.

Roostr was acquired by mobile gaming company Chartboost in 2016. Read more in the official announcment from Chartboost

Design Process

We collaborated with the founder and CTO at Roostr to define a user experience that incorporated insights gathered from analytics, customer feedback, and 3rd-party platform APIs. Together, we mapped out user stories and requirements that formed the basis for interactive wireframes.

We used a low-fidelity approach to rapidly iterate on the navigation and screen templates for the app. Through cycles of design, we created a reusable library of UI components that incorporated Roostr's newly designed branding and illustrations. The outcome was a design system that the development team could easily apply to future additions to the experience.

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