Our challenge was to create an iOS app that seamlessly incorporated Blink's unique ability to capture visual, auditory, and atmospheric data of the user's home. We worked directly with Blink's electrical engineers to define prioritized set features for the initial launch of the camera, allowing us to establish a cohesive experience from the very start.
The outcome was an experience that offered users a large amount of data through a simple and intuitive interface and helped launch Blink onto the market.
Blink was acquired by Amazon in 2018.
Our design process carefully defined the beta user experience, taking into account unboxing, camera setup, and account creation as well as future capabilities like networked cameras across multiple homes.
We iterated through clickable Invision wireframes as we worked out the flow of the experience on paper through sketches and storyboards. By reviewing wireframes with the team on iPhones, we were able to realistically assess the flows of experience prior to building.
The iOS interface elements we designed — in close collaboration with iOS development partner Cardonware — created an engaging, branded visual experience.