About Nonfiction

Nonfiction is the work of Mike Scopino.

A photo of Mike Scopino, Nonfiction's founder

Mike is a product designer from Cambridge, MA with a passion for helping new businesses get established and growing businesses to evolve and optimize their customer experience. He seeks to create measurable solutions for real problems, not design for design’s sake.

He strives for clarity and functionality. He stays true to his values. You can currently find him leading design for mobile web at the international travel company KAYAK.

Values

Empathy

Tailor solutions to the specific needs of your end users— don’t buy into a one-size-fits-all approach. Stay objective, user-testing our ideas to make sure that we achieve results that really work.

Pragmatism

We understand that we work within an ecosystem that connects business goals, technology, and, of course, the unique needs of your end users. We’re here to establish a balance.

Expertise

We know what we’re doing, which gives us the confidence to remain open-minded. That’s how we create user experiences that are as effective as they are elegant.

History

Mike Scopino founded Nonfiction as a design consultancy in 2014 after leading the design of award-winning projects at Fresh Tilled Soil and Almighty. Over the course of 5 years in business, Mike managed a creative team of designers, strategists, writers, and project managers. Together, they helped over 25 clients bring to market 9 new software products and worked to redesign dozens more.

While Nonfiction is no longer actively taking client projects, Mike continues to mentor and help tech companies in the Boston area create exceptional experiences.