The founders at Roostr believed in the power of a platform solve for the distinct needs of both advertisers and content creators. We applied our design process to define the needs of the target audiences and create a holistic web app experience.
Roostr was acquired by mobile gaming company Chartboost in 2016.
We collaborated with the founder and CTO at Roostr to define a user experience that incorporated insights gathered from analytics, customer feedback, and 3rd-party platform APIs. Together, we mapped out user stories and requirements that formed the basis for interactive wireframes.
We used a low-fidelity approach to rapidly iterate on the navigation and screen templates for the app. Through cycles of design, we created a reusable library of UI components that incorporated Roostr's newly designed branding and illustrations. The outcome was a design system that the development team could easily apply to future additions to the experience.