InterRail approached us with the challenge to create a single online experience for merchandising, e-commerce, and benefit fulfillment. Our design process integrated with their agile engineering team and took an iterative approach to launching the platform's unique features.
Through collaborative research, we identified a range of users spanning from budget travelers to luxury vacationers. As a result, we focused on user stories stemming from multiple entry points, seamlessly funnelling them through a signup and payment process.
In addition, special attention was paid to the experience of arriving at the platform via websites reselling the pass.
We sketched iterations of the site's layout before later evolving them into responsive HTML wireframes to structure the content and navigation for the experience in granular detail.
This process enabled the engineering team to plan the data architecture while simultaneously allowing the product team to finesse the level of detail they would display pubicly about each benefit versus the full detail shown to members.
Continuing our collaborative process, we partnered with Caponetti Creative to create the branding and visual aesthetic for our responsive page templates. Each template type received unique photography and design elements that culminated in an engaging visual presence and accentuated critical benefit details.
On mobile browsers, the site could be used as a digital passport thanks to onscreen QR codes replacing the typical download of a printable pass.